Chobe revenue shoots up 22%

SHARE   |   Monday, 25 May 2015   |   By Staff Writer



Chobe Holdings Limited, the operators of Moremi Safaris has seen improvements in bed nights sold during the 2014 financial year when compared with the preceding year.
In its audited financial results for the year ended 28 February 2014, Chobe recorded increased revenue of 22 percent which is attributed to a number of factors such as significant increase in bed nights sold in peak season, an increase in achieved bed rates in US Dollar terms; the weakening of the Pula against the US Dollar and increased capacity following the addition of Camp Xakanaxa.
The group incurred an operating cost increase of 17 percent which is considered satisfactory in light of increased volume of business and the current inflation levels.
Following the outbreak of the Ebola virus in some parts of Africa in 2014, Chobe is anticipating short to medium term constrained trading conditions mainly due to the negative effect on travel plans due to the virus outbreak.
The group also fears the strengthening of the US Dollar when compared to the Euro, resulting in a substantial increase in the cost of Botswana packages to an already depressed European market.
However, in spite of the projected challenges, Chobe states that confirmed and provisional bookings for the year ending 29th February suggest the group should achieve satisfactory results in the forthcoming financial year.
The refurbishment at Chobe Game Lodge is anticipated to result in an increase in demand once completed in mid-2016.
In order to be innovative and progressive, during the year under review, Chobe launched its first electric game drive vehicle and electric boat which are said to be the “firsts” in the whole of Africa. The year also saw one of Chobe Holdings subsidiaries; Desert and Delta Safaris win the Innovation Award for brand Africa at the World Travel Market Africa show in Cape Town while Chobe Game Lodge won the award for Best Resource Use at the same event.
Chobe anticipates that these initiatives and awards will lead to increased occupancy as the group’s offerings are positioned at the forefront of the minds of the ever increasing environmental conscious traveller.



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