Consumer fair faces tough competition

SHARE   |   Sunday, 20 July 2014   |   By Kabelo Adamson

The annual Botswana Consumer Fair which is slated for next month will face tough competition as there will be another show running concurrently with it. However, Chief Executive officer of Fairground Holdings, Michael Montshiwa is optimistic that the clash of consumer show and Botswana National Agricultural show which will almost run parallel next month will not have a significant impact on the former.

“The fear is that the consumer fair may lose some of its exhibitors to the agricultural show but it should be noted that the two shows do not compete for the same visitors,” Montshiwa said.


He was speaking this week at a press conference to announce the upcoming consumer fair scheduled for late August.

Montshiwa said the fact that their show covers a wide range of activities shows that the fairs are different. He said he does not expect lower participation at this year’s consumer fair which will run from the 25th to the 31st of August. The agricultural show will also take place the same week.


In fact Montshiwa has disclosed that on the contrary they have recorded growth of four percent on the number exhibitors and stalls with a total of 500 stalls and around 450 exhibitors.

The show, which brings together local exhibitors and local manufacturers is not only limited to that but also bring foreign exhibitors with countries such as South Africa, Kenya, Nigeria, China and Japan being among the list of international exhibitors. Montshiwa said the intention is to bring around 50 foreign exhibitors annually to the show as compared to the 24 international exhibitors to take part at this year’s show.


In addition to supporting large sector of the small to medium companies throughout the one week duration by engaging with various local suppliers, the fair also is regarded as window for business ideas which could lead to entrepreneurial opportunities and job creation to further boost government’s effort to diversify the economy as way of contributing to the economy.

The objective of the fair is to provide opportunities for economic diversification, promote trade between local and foreign exhibitors as well as to promote a platform for brand activation where consumers will be able to interact with different brands.


This year’s fair will be different from others shows hosted over the years as the organisers have include new additions such as the inclusion of off road driving tests for the visitors and a fashion show.
As part of the corporate social responsibility, the consumer fair has announced that it will continue its association with Holy Cross Hospice Day Care Centre which supports children of the ailing parents.

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