In a bid to position as the leading corporate property solution provider, BR Properties this week unveiled their new brand identity. With the new identity the company is looking to broaden its business scope and unleash its competitive edge in the market.
BR Properties (Pty) Ltd is a wholly owned subsidiary company under Botswana Railways.
BR Properties Managing Director Oarabile Zhikhwa said the critical success factor for this move includes the adoption of a sound commercial approach to property development and assets investment. He said they have three business model options each with its unique innovation opportunity to improve BR Properties’ sustainability to realise this objective. These are; BR Properties offers assets and facility management, development management and property management.
Zhikhwa revealed that in their new ventures, BR Properties is poised to partner with government to assist in service delivery through ensuring the successful implementation and exploitation of certain facilities and programmes relating to service delivery. The company is also said to undertake project services for third party clients as an implementing agent for property particularly operational and investment properties.
According to BR Properties Board Chairperson, Lesedi Moakofhi the slack financial performance of the company in its formative years has made it imperative for the company to reorganise and diversify its client base. He said in positioning itself as one of the best in the market it was necessary to review company’s corporate identity and marketing strategy hence the new logo. BR Properties has come up with a new logo since the old one posed challenges in the growth of the company.
BR Properties is trying to break into a solid market, the one which already has big players. Such players include among others big companies such as Time Projects Botswana, Turnstar Holdings, Khumo Property Asset Management Company and Apex Properties. Nonetheless, Moakofhi is confident that following the review of BR Properties’ business strategy, model, corporate identity and organisational deigns the company will be able to compete very well with other players in the market. “We shall continue to review our resources to align them to the prevailing need with a view to ensuring quality service delivery to our stakeholders,” she added.
Since its inception BR Properties has developed several properties for leasing and renting and currently leases surplus and investment properties to individual and companies. Through partnerships with the private sector, BR Properties facilitated the development of Rail Park Mall in April 2012 which it has a stake in and aims to develop similar projects in the north of the country particularly Francistown in the near future.
Incorporated in 2007, its purpose is to manage and unlock the value of the property currently owned by Botswana Railways and generate profit for the company. It was established as a vehicle to exploit Botswana Railways prime land along commercial lines by partnering with private sector, individuals and public institutions with up to date property management practices. The formation of BR Properties was to make Botswana Railways more commercially viable and add to its appeal in the property market.
Botswana Railways has always been the only client for BR Properties and the company is looking to grow their clientele to derive maximum economic and financial benefit for the company.