Daimler opens regional centre

SHARE   |   Monday, 15 February 2016   |   By Staff Writer

Daimler Trucks, Buses and Mercedes-Benz Vans customers in Botswana will no longer have to wait long for new parts that had to be ordered from Germany to have their cars fixed. This follows the opening of a regional centre in Pretoria, South Africa on Thursday. The Regional Centre Southern Africa (RCSA) will be responsible for Daimler’s full commercial vehicles portfolio in the region, from the full offering of Mercedes-Benz Vans, heavy-duty Mercedes-Benz trucks and buses as well as the uniquely suited products (trucks and buses) from FUSO.

The Centre will be in charge of South Africa, Namibia, Botswana, Zimbabwe, Mozambique, Malawi, Zambia, Lesotho and Swaziland. “Opening our new Regional Centre Southern Africa, we are able to respond even faster to our commercial vehicle customers and their requirements. This will help us to further tap the growth potential of this emerging region,” said Dr. Wolfgang Bernhard, member of the Board of Management of Daimler AG responsible for Daimler Trucks & Buses.

Focus on customers
Based in Pretoria, South Africa, the Regional Centre Southern Africa will be a catalyst in ensuring highly efficient business processes and an even higher level of customer satisfaction. MBSA and its parent company Daimler AG are confident that the Regional Centre Southern Africa is poised to provide excellence and ultimately a competitive advantage to its growing number of southern African-based customers through superior products and custom value chain offerings. “Our focus is to ensure that our customers make their money and are happy with our products. This is why we are moving to ensuring that markets are managed out of the region. People who manage the business must be in the region to quickly address business concerns from there.

We are moving our organisation closer to the people,” Dr Bernhard said. Kobus van Zyl, Executive Director: Daimler Trucks & Buses Southern Africa: “Having a stronger presence in the southern African markets means that we are able to react faster and be in touch more frequently with our commercial vehicles customers and the various General Distributors in the respective countries. The Regional Centre Southern Africa provides further opportunities for all our commercial vehicle endeavours, including sales, after-sales, marketing, client services and parts.”

Region with long-term potential
Southern Africa is a promising growth region for all of Daimler’s commercial vehicles. In line with the global outlook, the region is facing a tough economic cycle but is still expected to grow at a rate of 3.75% in 2016. Improved external prospects and domestic policy improvements will support gradually stronger growth rates from 2017, with the regional average back up to more than 4.5% annually during 2018-2020. Moreover, southern Africa possesses large reserves of untapped natural commodities such as copper, oil and gas. In 2015, Daimler sold approximately 5,500 trucks and buses in the region.

About Regional Centres
The Regional Centre Southern Africa is the third of six Regional Centres being opened for Daimler’s commercial vehicles business around the world. The Regional Centre for East, Central, and West Africa started its operations based in Nairobi, Kenya on Tuesday. The first Regional Centre was opened in October 2015 in Dubai as Daimler Commercial Vehicles Middle East North Africa (DCV MENA). Similar bases will follow for South Asia, Southeast Asia and Latin America within the next few months. In the past, Daimler had managed these regions primarily from its group headquarters in Stuttgart. Further decentralisation will keep the business even more in tune with the market. The many years of product and service-related expertise pay off in this respect just as much as the broad portfolio of products offered by the group's various commercial vehicles brands.

Daimler at a glance

Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses, and Daimler Financial Services, the automaker is one of the biggest providers of premium cars and the world's biggest commercial vehicle manufacturer with a global reach. Daimler Financial Services offers financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services. The company’s founders, Gottlieb Daimler and Carl Benz, made history with their invention of the automobile in 1886.

As an automotive pioneer, Daimler continues to shape the future of mobility. The company's focus is on innovative and green technologies and safe and superior vehicles that captivate and inspire customers. Daimler invests systematically in the development of alternative drive systems — ranging from hybrid vehicles to all-electric vehicles powered by a battery or a fuel cell — with the goal of making emission-free driving possible in the long term. In addition, the company is fully committed to accident-free driving, intelligent networking, and autonomous driving. That’s because Daimler considers it a challenge and a duty to meet its responsibility toward society and the environment. Daimler sells its vehicles and services in almost every country in the world and has production facilities in Europe, North and South America, Asia, and Africa. 

Its brand portfolio includes the world's most valuable premium automotive brand, Mercedes-Benz, as well as Mercedes-AMG and Mercedes-Maybach; the smart, Freightliner, Western Star, BharatBenz, FUSO, Setra, and Thomas Built Buses brands; and the Daimler Financial Services brands: Mercedes-Benz Bank, Mercedes-Benz Financial, Daimler Truck Financial, moovel, and car2go. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2014 the Daimler Group sold more than 2.5 million vehicles and employed a workforce of 279,972 men and women. Its revenue totaled €129.9 billion, and EBIT amounted to €10.8 billion.