Sefalana Group on Friday officially launched online shopping offering which started operating In December. Addressing the media about their new shopping platform, the group Finance Director Mohamed Osman said the market has become more sophisticated as customers become accustomed to technology and desire for convenience. He said Sefalana’s online strategy is to be a leader in the Fast Moving Consumer Goods (FMCG) space in the markets they serve. These include Botswana and Namibia. In addition to that, he said this is to leverage on innovation and use of technology as well as enforce the brand and offer customers something new.
In the ensuring safe and convenient use of the platform, Sefalana has partnered with Barclays for carrying of transaction and Botswana Post for delivery of goods. Osman said the goods ordered online are delivered to customers within 24 hours of placing an order. The online shopping is currently available in Gaborone only but Osman said the plan is to roll the offering to other places in the country in the coming 18 months. For one to use the online shopping, a minimum order value of P500 must be met with a delivery fee of P50 to be added on top. Osman said there are P20, 000 products online that customers can choose from.
Besides delivering to individuals, there are cluster drops and Business-to-Business drops. The cluster drops, Osman said is an offering that targets a group of five or more people of a particular place and in this case a delivery fee is waived while Business-to-Business drops target corporate customers and delivery is free as well. Osman acknowledged challenges associated with the online platform. Besides being a new concept to many people, he said there are also concerns over security, execution of delivery and the internet speed. He said people should not be worried about the security issue as they have ensured maximum safety for users. For the future, Osman said they want to grow the online shopping platform such that it represents one (1) percent of total sales in the long term. Other plans are to offer a full range online as well as developing a mobile app for the platform.