BPOPF unveils new brand

SHARE   |   Monday, 10 April 2017   |   By Kabelo Adamson
BPOPF  CEO, Boitumelo Molefe BPOPF CEO, Boitumelo Molefe

The Botswana Public Officers Pension Fund (BPOPF) is looking to give greater value to its members and stakeholders as it enters a new phase, the fund Principal Officer, Boitumelo Molefe said on Thursday. Molefe was speaking at the unveiling of the fund’s refreshed brand. She said they saw it fitting to create an identity that speaks to strategic direction that the BPOPF is moving into. By rebranding, BPOPF is not only changing the logo, but as Molefe said, the process also takes into consideration the entire organisation and the way it is experienced by its members and stakeholders. The rebranding process came through engaging several key stakeholders and according to Molefe, they also engaged a research company to conduct stakeholder survey which gave them insights which assisted the fund to come up with its strategy. “As an organisation, we continue to have the best interests of our stakeholders and members at heart, and have made strides in ensuring that our investments empower Batswana,” she said. Molefe said the recent implementation of their strategy to insource the fund administration mandate precipitated the need to restructure the organisation. Those changes, she said, came with their own challenges which have been addressed and they continue to streamline the fund processes to optimise the ability to deliver on mandate.

Formed in 2001, Molefe said the Fund has come a long way and are proud of how far they have come and now seek to move the fund into a renewed growth. She said the previous logo has served the fund very well and illustrated BPOPF’s role in the lives of the members whereas the new one demonstrates renewed commitment to members and to stakeholders. BPOPF Chairman of Trustees, Carter Morupisi, said the new journey does not mean throwing away principles that have been in existence and as such, transparency and integrity will continue to be part of the fund going forward. Morupisi, who is also the Permanent Secretary to the President (PSP), said so far BPOPF has invested P24.7 billion or 45 percent of total portfolio in developing Botswana’s different sectors. “We are working actively with government to facilitate the growth of SMEs, citizen-owned initiatives and companies, to encourage the future development and contributions in the country,” Morupisi said, citing The Hilton Hotel which is being built at CBD as an example which will contribute to the country’s economy and tourism sector in particular.