Following successful listing on the Botswana Stock Exchange (BSE) last year, Managing Director of BTCL Anthony Masunga says his company still needs to transform on many fronts. Writing in the company’s annual report published recently, Masunga says the company still needs to work in areas such as network, culture and commercial outlook with the latter being influenced by the fact that the company was previously 100 percent owned by government. He says the board deemed it necessary to revamp the BTC strategy to focus more on the transformation and growth agenda in the short to medium term. Under the revamped strategy, Masunga says the company will focus on five strategic themes of growth, customer experience, operational efficiency, innovation and a high performance culture. “We will also be realigning the organisational structure to the revamped strategy,” said Masunga, who was appointed to the position in January this year having acted in it for some months. Masunga is optimistic about the company’s future in the market, insisting that they will continue to leverage on their unique product offering and wide network coverage to consolidate their position and become a market leader in communication services. “The company will continue to make significant investments in its network and people, to provide quality, reliable and affordable services to its customers while creating value for its stakeholders,” he said.
Over the past year, the MD said, the company was able to grow its total assets by 19 percent to P2.3 billion and return on assets stands at 13 percent as compared to -22 percent the previous year. Having recorded a profit after tax of P237 million, an increase of 164 percent, Masunga said this was achieved through focus on the main strategic objectives for the year. The profit is driven mainly by the mobile sales, which reportedly continue to rise in line with the use of social media platforms, contributing 37 percent total revenues. Masunga says data remains the company’s fastest revenue line with their sales having increased by 21 percent in the just ended year and contributed 29 percent to total sales, up from 26 percent in the previous year. Despite the increase in technological switch to mobile and data services, fixed voice is said to be still significant contributor to revenues at 32 percent of total revenues and is expected to grow marginally in the future. Masunga has admitted that the quality of internet service to the residential and SMMEs sectors remains a challenge and they are currently working on initiatives to rectify the problem. He said for the year under review, the company has set aside P452 million for capital expenditure geared towards improving the BTC network, through improved operational performance and commissioning of next generation networks such as LTE/4G.