Liberty Life celebrates 10 years in Botswana

SHARE   |   Tuesday, 25 September 2018   |   By Ricardo Kanono
Rasebotsa Rasebotsa

Liberty Life Botswana is this year celebrating 10 years of operations.

Speaking on the auspicious milestone, Managing Director for Liberty Life Botswana, Lulu Rasebotsa declared: “The past ten years have been rewarding as we strive to help Batswana leave a legacy for their loved ones and have peace of mind in the unfortunate event of unforeseen circumstances. Over the years our successes far outweigh our challenges and we mark this milestone with gratitude in our hearts for the unwavering support we have received from Batswana.”


Rasebotsa explained the vision of her company.

“We exist to make a difference in people’s lives by making their financial freedom possible. Liberty is not just our name, it’s what we do. We have created a number of first to market products, for example the Liberator Living Annuity that allows one to retire with the flexibility of creating their own income portfolios in retirement and covers the policy holder in the unfortunate event of a loss of income that can be due to critical illness, physical impairment and permanent disability.”


Speaking on the outlook of the company, Rasebotsa said they aimed continued growth “As Liberty Life Botswana, we see it as our responsibility to empower our clients; individuals and small businesses as well as large corporate institutions in offering the best suitable risk benefit solutions for their staff or members. We are committed to ensuring that we remain steadfast in our pursuit of making people’s lives better. We envision continued growth for the company and to do this we will strive to constantly engage all stakeholders and continue to stimulate continued collaboration between all.”

Rasebotsa continued to speak on the creation of employment at Liberty Life. “Since we began operations 10 years ago, our staff compliment has increased more than five-fold and we continue to be a 100% Batswana managed entity. We are very proud of this as we strive to continue on this upward trajectory and to further demonstrate this growth we now have Liberty General, a short term insurance company that comes to life in this 10th year of Liberty Life being in existence.”


Liberty Life Botswana was established in 2018 and is a company that focuses on providing group-based and individual risk insurance products for death, disability, critical illness and other life changing events. 

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