… Rebrands from Capital Bank
By midweek, Capital Bank – now First Capital Bank buildings in the capital city including at the CBD where the bank just relocated its head office – were vibrant with new corporate logos and colours.
This followed a successful rebranding exercise which was introduced to the media on Monday morning and the bank’s clients later in the evening of the same day.
Capital bank’s name change to First Capital Bank forms part of the launch of a new cohesive brand identity for FMB Capital Holdings PLC’s banking operations in Botswana, Zimbabwe, Malawi and Zambia.
As First Capital Bank Botswana CEO Jaco Viljoen explained to the media on Monday morning, this means that the group will now be represented by a single and cohesive brand across the region, adding that the change represents a far greater step in the evolution of the bank.
“For us, this change is an important milestone on our journey to become a leading and nimble regional banking group that can compete with the best global banking has to offer,” Viljoen said.
The bank’s roots can be traced back to 1995 when it was founded in Malawi as First Merchant Bank. Viljoen said since then, the group has grown to offer a comprehensive range of business and personal banking products, listed on the Malawi Stock Exchange and currently employs over 1 800 staff.
The bank has also this week listed on the Zimbabwe Stock Exchange after changing its name from Barclays Bank Zimbabwe. First Capital Bank recently celebrated 10 years of existence in Botswana.
“Over the past decade, we have helped to fund several businesses that started out small, but have grown substantially into mid-tier businesses within Botswana.”
Viljoen said the bank’s regional reach means that it can now better serve its clients as they seek to do business in new markets, further saying that for clients in Botswana this means their relationship with First Capital Bank also extends into other markets where the bank operates.
First Capital Bank has been one the fastest growing banks in Botswana over the past years, as profits continued to skyrocket with Viljoen hailing the good relationship they have built with their clients.
“Our relationship with our clients is also what allows us to be more nimble. We know our clients and understand their businesses and the environment they operate in, which allows us to respond to our clients and their needs much quicker,” he said.
Viljoen said they remain optimistic about the outlook of the local economy, especially because they now have knowledge that government is serious about assisting the private sector to grow.
“We believe that as a bank we have an important role to play in facilitating this growth,” he pronounced.
Viljoen told the banks’ clients that their relationship will continue to be nurtured. “There are absolutely no reasons why relationships and understanding of the business will change in the future of First Capital Bank,” he declared.