Liberty Life: From one to 165 corporate clients

SHARE   |   Thursday, 18 October 2018   |   By Ricardo Kanono
Liberty Life Botswana Managing Director Lulu Rasebotsa Liberty Life Botswana Managing Director Lulu Rasebotsa

… As company celebrates a decade of business in Botswana

Liberty Life Botswana has grown from one client in 2008 to 165 corporate clients in a period of a decade operating in the local market.


The company’s Managing Director, Lulu Rasebotsa, told stakeholders on Thursday evening that not only did the company see an increase in client base; it has also diversified its product portfolio.

“Our product range has diversified to now include a retail offering with flagship products such as our Platinum Life Cover,  Critical Illness, and of late our Living Annuity, just to mention a few,” Rasebotsa said as she welcomed guests to the event.


Rasebotsa paid a special tribute to the company’s customers, saying Liberty’s existence is rooted in commitment to its customers.

“That is why we believe firmly that, Liberty is not just our name – it’s what we do,” she said.


Looking back on Liberty’s 10 year journey in Botswana, Rasebotsa said when the company first opened its doors it had just four employees and has over the years grown to a staff compliment of 24 permanent staff members, complemented by over 25 Direct Sales agents and franchises.

Acting South Africa High Commissioner to Botswana, Bulelwa Kiva – who graced the event as a guest speaker – Liberty Life Botswana has, in the first 10 years of opening its doors in Botswana, demonstrated the traits of an exemplary corporate citizen, existing to serve the people of Botswana, creating products that offer clients financial freedom and peace of mind during unforeseen circumstances.


“Allow me to applaud you for putting your customers first, listening andunderstanding their needs and using those insights to enable you to create solutions that are customer focused and cater for Batswana,” said Kiva.

Kiva said Botswana and South Africa have come a long way in establishing and nurturing the socio-economic growth vehicles based on the cordial relations the two countries have enjoyed over the last 24 years.


Kiva congratulated Liberty Life in existing to enhance people’s lives by making financial freedom possible.

She further commended Liberty Life for creating meaningful job opportunities in the last 10 years and in the process making a notable contribution to the economy of Botswana.


Kiva said Liberty Life’s continental footprint is aiding to ensure regional stability and greater economic co-operation and sustainable development, helping to achieve the vision of a connected prosperous African continent; something the South African government supports greatly along with other regional governments.

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