The second annual Gaborone International Music and Culture Festival (GIMC) will run from September 2-6 this year under the theme ‘More than just an event’.
Leapfrog Director Thapelo Pabalinga said they aim to make the event big and better like other music festivals around the world. However he regretted limited business support for the festival, saying he was surprised as to how the local corporates always sponsor people to go to festivals outside while they never support the ones at home. He said this year 45 local artists will feature with only eight coming from outside the country.
The festival will start off with a free workshop where artists will be inducted into the intricacies of operating as a business so that they can be more successful. He asserted that they hold this event in order to celebrate Gaborone and the culture of Batswana through music, comedy and poetry among other things. He said he was happy that the festival has been recognised and endorsed by Botswana Tourism Organisation (BTO). He said many hotels and suppliers have also shown interest in partnering with them to take advantage of the business opportunities created by the event.
Pabalinga revealed that they have also partnered with tertiary institutions where they will bring their best 3rd year students who study PR, marketing and Event Organising to be attached on an internship with the festival in order to understand well how to organise an event from start to finish in a professional setup. “GIMC will play a role in actively assisting students to be ready for the market when they leave their studies by offering them practicals behind the scenes experience related to their studies and industry,” he said. He revealed that they also have partnership with Wilderness Safari, Digital Media Distribution and the online Cliff Central radio from South Africa which will be broadcasting the music festival. Among local artist that will be performing are Tj Dema, Dignash, Eskimos, Lecco and Lizibo just to name a few, while internationally there is Basketmouth from Nigeria, Mafikizolo from South Africa and Khuli Chana.