Phiri Tourism Consortium - a citizen-owned tourism company - has launched an ambitious project dubbed 'Bona Botswana' with the sole aim of making people aware of the national heritage and beauty that Botswana has.
One of the directors of the consortium Tlhatlhobo Mosienyane said they have targeted tourism projects to market the country.
Among the platforms they are currently establishing include a 13 episode television series, which they are producing in partnership with the Ministry of Environment, Wildlife and Tourism. They get funding from the National Environment Fund. They are also holding workshops in Maun, Gantsi, Kasane and other tourist destination places. “What we are trying to activate through the workshops is the environmental conservation, sustainable tourism development and we are engaging young people showing them ways to benefit from the sector,” he said. Currently they also have a radio slot in RB2 where they also continue with their efforts of reaching Batswana. They work with Botswana Qualifications Authority (BQA) in the radio show to highlight the educational aspect of the tourism industry and promote quality tourism education.
He said they are also working on a mobile tourism application that will have a database of Botswana's tourism portfolio which will enable people to know what to find in Botswana in regard to places to visit, where to dine, and every area in the hospitality sector. He said their presence is also beefed up on social media, where they also have a podcast of every show that they have on the radio every week. He said they also want to move towards offering hospitality services like accommodation, and also to have destination management where people can have access to all the tenders that Botswana Tourism Organisation (BTO) advertises.
He said through the series that will be airing, they want people to know that before they go out, they should actually appreciate what they have locally. “It is high time Batswana take candid time in knowing their history and their heritage," he said.