The Be-Mobile Ke Yona festival promises to be bigger and better this year compared to 2013 when it was launched. After failing to host the event again in 2014, be mobile management and the organisers have confirmed that this year's event will be on a league of its own, and on top of that fans can now look up to the event every year. The event features only two local artists who are the legendary Socca Moruakgomo and female jazz sensation Kearoma Rantao. Botswana Telecommunications Corporation Limited (BTCL) company secretary Kaelo Radira said as a reputable and responsive corporate citizen that fully appreciates the role and responsibility that it has towards its various stakeholders and the environment, they are happy to host the event on July 18th. This will be during the President's holidays.
Radira said it was because of the success of the first one that they saw the need to use it as a platform to reach to the under privileged communities and raise funds for its corporate social responsibility drive. The event is organised by Urban Communication in partnership with Streethorn Promotions. “In essence the main objectives of the festival are to raise funds for BTCL corporate social responsibility initiatives, promote arts and culture through a music workshop and promote tourism in and around the communities where the show is held,” he said. With the festival taking place at Majestic Five Hotel in Palapye, it’s for sure the great convergence of the regions in Botswana which are the North, South and Central. Although the venue seems to be the best part of the event, the line-up is saturated by South African artists who are Ringo Madlingozi, Selaelo Setota, Trompies, Oskido and DJ Milton while locally there is only DJ Sid, while Moruakgomo and Rantao are the only local musicians.
On why they have chosen to have so many international acts though they will be trying to raise money for charity, promoter Source Katumbela said they bring those artists from South Africa because it is what people want, and as such he deemed it not as a festival to promote local artists but to raise funds. On how they will be raising funds while they will still pay more for all those artists who are not coming at a discount, both BTCL and promoters maintained that it should not be looked at it on that light, but sternly said what is important is that they will give to charity after all. Although the line-up is also made up of about 80% of jazz artists, Katumbela said people should stop referring to the show as a jazz festival, but rather all genres are covered in which the deejays who have been brought on board will manage to cater for all different genres, like Trompies going to give the oldies vibe.
Botswana's own legend, Moruakgomo appreciated that the event has been taken out of Gaborone and held in a more central place that is easily accessible to most people around the country. He said that it is also good that it will be a corporate event that will be giving back to charity. One thing that he asked for was that as live performers, they will appreciate if they can perform during prime time, where families can be able to enjoy the festival together because sometimes they are put in slots like 12 am which is quite very late for them and even for families that would have loved to see them perform. “We have to be able to show the kids that music is not only a night thing, but rather it is something that they can still enjoy even during the day,” he said. The organisers boasted that revellers should not worry about the chilly weather at all because everything has been taken care of, where there will be heaters all over and that there will also be ample parking space. They added that there won't be accommodation problems since they have agreed with the hotels close by on the same price offered by Majectic Five. Tickets for the event costs P350 each where it will come with a be-mobile package and the opportunity to have a be-mobile sim card loaded with P60 airtime. VIP tickets costs P850 and both packages can be topped up in order to cater for accommodation.