The Miss Botswana competition is back after failing to take place last year. The pageant, organisers say, will be bigger and better. When launching the event and revealing the sponsorships, pageant spokesperson Tshepo Maphanyane said the event and organisation of the pageant has not been outsourced. Instead the license holder Botswana Council of Women (BCW) is running the show.
Limkokwing University of Creative Technology revealed a sponsorship of a whopping P5 million which will all go towards the education of the winners and the runner-ups, a sponsorship that will run for five years. Other sponsors for the event are Apex Properties (office space), The Ministry of Youth, Sport and Culture (MYSC) – (event financial sponsorship), Liberty Life (insurance cover worth P3. 1 million and sports training gear worth P60 000), Jack's gyms (gym and personal trainers for winners), Avis (transport) and Air Botswana (official duty flights).
BCW treasurer Dorcas Molefhe said they want to achieve their objectives of providing young women with life skills, knowledge and motivation to enable them to fully participate in the mainstream economy. She said they want to get back to where Miss Botswana is the pride of the nation. Deputy Permanent Secretary in the Ministry of Youth, Sport and Culture (MYSC) Kgopotso Ramoroka said that their relationship with the pageant hinges on achieving a common goal of assisting young people in attaining the knowledge, skills and experiences required to enable them to effectively participate in national development and society as a whole. “This enables us to achieve the second goal of our national youth policy which is partnering with NGOs and private sector to efficiently deliver youth programmes and initiatives,” he said. Ramoroka said he believes that if the pageant is done properly there can be greater spin-offs both social and economic. The ministry will be sponsoring with the venue and production related costs for the fashion show and the gala dinner, will assist winners with tickets to Miss World for the queen as well as her wardrobe, and the selected fashion designers production costs will also be met by MYSC. The beauty queen stands to pocket P100 000 winning prize.
Botswana television will feature in a 30 minutes television show weekly on the pageant. There will be the contestants’ sms voting and designers’ sms voting. To break down the prizes, the winner will go away with a full scholarship in Limkokwing Malaysia campus to study any degree or master programme, platinum life cover from Liberty life, and P100 000. First runner up will get tuition fee scholarship only in Limkokwing Botswana to study a degree of their choice, platinum life cover from Liberty Life and P50 000 cash prize. Second princess will get tuition fee scholarship only in Limkokwing Botswana for any degree programme of their choice, simple life cover from Liberty and P25 000 cash price while consolation prizes will be P2000 cash price and P15 000 funeral cover from Liberty Life. The auditions for the pageant will be in Gaborone August 1-2.