Some 4000 people have already registered for the inaugural Colour Run Botswana set for September 26 at the Grand Palm Hotel. Leading companies have also lined up to sponsor the event that has proven to be a massive hit in countries like China, USA and France.
Event Coordinator Bright Gumbochuma said they are very excited about the event. “We are certainly going to have the biggest running event that has ever been hosted in the country,” he said. Some of the sponsors for the event are Plascon, DHL, SKY, Brand Botswana, Railpark, Game City, Pula Power and Manase Fencing. The event is going to be broadcast live by Gabz FM and also have global broadcasting by Goodlife Botswana. He said it was six months ago when the radical changing idea was introduced to Batswana and it made logical sense to many. The colour run race combines colour powders traditionally used in holy festivals with a fun run that is a global phenomenon that has been sweeping the world by storm. The registration has been extended to August 31. The beneficiary for this race is Lady Khama Charitable Trust. Tickets are selling at selected DHL offices around the country and at the Grand Palm Hotel.