The Gaborone International Music and Culture (GIMC) festival kicked off on Tuesday with artists being workshopped by different stakeholders. The Assistant Minister of Trade and Industry, Sadique Kebonang, opened the festival by urging the artists to improve their craft and ensure they sell the country well around the globe.
Brand Botswana graced the event in order to share knowledge with both the established artists and the upcoming ones. One of the artists who graced the event Mothusi ‘Ples’ Jackalas of MMP Family said the workshop was very insightful. He appreciated the time that all the people from different government and private stakeholders gave in order to share information with them on how they are willing to assist them. “It was very motivating for us, and I managed to know about a lot of things that I did not know of,” he said.
Yarona FM radio presenter Bonnie Dintwa also encouraged the artists to do research in whatever that they do and understand that no matter how much airplay that they get, if they do not work hard it would not take then anywhere. The brain behind the music festival Fish Pabalinga - who is the Managing Director of Leapfrog – regretted that most seasoned artists did not attend the workshop. As a way of sensitising those who did not make it, Pabalinga urged them to prioritise learning new things if they want to grow in music because it is not just about the singing alone.