Botswana Tourism Organisation (BTO) will host the third Botswana Travel and Tourism Expo (BTTE) in Botswana in Kasane at Seboba Nature and Recreational Park from tomorrow (November 30) until Thursday. The expo is targeting 123 Australian, North America and European Tour operators. BTO Chief Executive Officer Brian Dithebe said the growth and demand for BBTE has been a positive sign of good business relations between Botswana and the international markets.
“This is to ensure that we increase our global print,’ he said. The BTTE presents an opportunity for local tour operators who will host workshops for the local tourism business to develop the local operators with trending topical tourism issues. This will cover topics like social media and the importance of domestic travel and packaging for international markets so that that they can be empowered.
He said with Botswana being recognised as a top destination to visit in 2016 by Lonely Planet interest from the global travel industry about the country has grown tremendously. He said they want to ensure that they are ready for the positive impact of the top ranking. Among the revered international media that will grace the event are National Geographic and Lonely Planet. Dithebe said they are very aware that promoting a country requires robust partnerships including among others with travel trade.
He said international travellers particularly prefer to engage tour operators when planning their holidays. BTO’s representative in Germany Karin Zwiers said they want to bring more traffic to Botswana and help the country recover from the slow growth that they registered in the past year. She said so far they have been able to break the seasonal visit to Botswana because then Botswana was only visited in winter, but now they still have visitors throughout the year.