Curves Gym: Essence of exclusivity

SHARE   |   Monday, 07 December 2015   |   By Keitebe Kgosikebatho
Women working out on the hydrolics equipment at Curves Gym Women working out on the hydrolics equipment at Curves Gym

When we visited Curves - a women only gym at Nyerere Shopping Centre in Partial, Broadhurst this Tuesday, naturally we had expected to be met by bulky and muscular male gym instructors synonymous with almost any gym around the city. We were welcomed at the door by a middle-aged lady with a beaming smile and warmness that could make anyone feel at home.  After exchanging a few pleasantries she immediately asked my male colleague to excuse us. It’s a female only gym, so clearly sisters in all builds and shapes were at work here!

After being ushered to Katlego Pelekekae – Curves Gym Manager – we sat with her by the corner and business went on as if were not around while soft zumba music played in the background. Ladies, mostly in the elderly years, not surprising as it was during the week, went about peacefully working out. It was clear that most of these health fanatics were either retirees or had flexible working times. Pelekekae explained that as an international franchise, Curves offers programmes which are created specifically for women. According to Pelekekae, Curves offers a complete fitness and nutrition solution in a 30-minute workout which exercises every major muscle group and burns up to 2000 kilojoules through a proven programme of strength training, cardio and stretching.

The gym uses hydraulics resistance equipment, a completely different approach than what is currently offered by most mainstream gym houses. Women here are encouraged to lead a proper healthy lifestyle by eating three meals plus two snacks per day as food is not the enemy but one’s attitude is. Every individual, who enrols with Curves go through a fitness consultation, whereupon they outline fitness targets and goals. They are then measured and a workout plan set for them. They would then proceed to take a preliminary workout, which will determine whether their workout programme is suitable.
Smart workout plan with Julian Michaels

One of the perks of being a Curves patron is that not only is the place small, giving a more close trainer-trainee relationship but one is also get to benefit from some exclusive programmes specifically made for Curves. The Curves Smart Workout plan with Julian Michaels, according to Pelekekae, is a personalised coaching system which gives one a chance to set their fitness plan and goals and work on them gradually. The programme offers one a chance to monitor their progress as they workout. It offers a moment to moment feedback on one’s overall performance by breaking down the workout when ones is done, hence showing how every muscle and equipment used has contributed to the workout, and how many calories have been burnt. Zumba workouts are also offered to clients at any stage of their workout plan.

There is no age limit on who can enrol. As long as one can fit into the machines they are welcome at Curves. Currently the youngest client is 12 years old and the oldest is 96 years old. The gym is not so big and hence accommodates a small intimate number. This then assists in offering a personalised environment and building a strong team. “We know every client by name and it takes time to know and appreciate their health history,” she said. It is also easier for the Curves team to keep track of their members through SMS and telephone calls.