Artists told: Be authentic

SHARE   |   Tuesday, 30 August 2016   |   By Ontametse Sugar
Kast and Rantlhoiwa Kast and Rantlhoiwa

The First National Bank Botswana (FNBB) hosted a very productive workshop for selected artists who are currently on top of their game. These include Han C, MMP Family, Ban T, Gaone Rantlhoiwa, Lorato Rantao, Chef Gustos, Amantle Brown and Bang Gae. They were grilled on personal branding, money management, succeeding in business through technology, building a sustainable brand and legal matters in music industry. FNBB Retail Director Boitumelo Mogopa said they hosted the workshop under the FNBB Foundation, through which they have already spent P40 million in communities. Mogopa said they chose those artists because they see potential, growth and they want to help them mitigate. “We brought different players here from the industry so that they can impart skills and tactics that can help you as local artists, because as FNB we believe you have got the potential to go far,” she said.

Money management matters
FNBB Head of Private Clients Kabelo Ramaselwana taught the artists about money management. “The financial literacy components are about budgeting, cash management, investments and how to save because at the end of the day you want to create wealth for yourself,” he said, encouraging them to live within their means and avoid bad debts. He urged them to have goals in each and everything that they do, and such should be specific, measurable, achievable, and realistic and with a time frame (SMART). “When you get into a debt you should always wonder if that is a bad debt or good one and whether the debt is a need or want,” he said. He taught them about the services that they have at FNB like fixed deposit accounts, 7 day notice account, offshore investments and buying of shares. 

Charma Girl inspiring
She confessed about FNBB’s role in guiding her in financial management, saying it has helped her grow her business. Charma Gal said refraining from drugs and alcohol has sustained her in the industry. She said despite the stage fright that she sometimes get; she will never lean to alcohol or any drug to enhance her. “It is also even more shameful when that is done by females. Artists should refrain from that because that will terribly destroy their careers,” she said. Charma Gal cautioned the artists to know that as much as they want to be international and want to do what other artists are doing out there, they should know that Botswana is still reserved for some things. She told them to respect themselves because that will make them get jobs and that will help Batswana to acknowledge them and support them because they can relate with them. “Do not pretend; I have always been myself and I have never let that to be taken away by the fame,” she said. She said that the one of the problems that they face currently as artists is not having venues to host shows, and on top of that not getting enough support from the Ministry. “Sport stars are taken more seriously than us. As artists we struggle so much, our ministry does not have space for us and we do not feel like we are part of the ministry at all,” she said.

Personal branding
Malebogo Marumoagae of Belle Larissa encouraged the artists to always make sure that they distinguish themselves from other people or other artists. She said as brands they should make sure that they go back to become recognisable, memorable, trusted, competitive, consistent and stands out as complete package. “You should be the first person to pop in someone’s mind when they think about the services that you offer,” she said. She said it is up to them to determine the perceptions that they have out there and they should know that the moment that they get into a place they are already judged. “Do not let arrogance come between you and your success, be authentic and tell your story well,’ she said. She urged them to work hard at getting endorsements, which only comes from a clean image because no company wants to associate itself with bad publicity. “To get an endorsement you should be the best fit, build a fan base, put together a sound press kit, get out there and be the best version of yourself,” she said, warning them against exposing their brands to adverse effects and harm.

Penetrating markets
General Manager of Local Music at Sony Music Entertainment Africa Refilwe Ramogase encouraged local artists to understand the impact of social media and how they can use that platform to help them get endorsements. He said that one thing that hinders Southern African artists from penetrating the international market is because they want to sound like Hollywood artists, while they should be more concerned with finding a unique sound the way Nigerians or West Africans have done. “Stop limiting yourselves with your minds, you need to go out there and hustle for you to be able to penetrate other markets,” he said.