‘Born and Raised’ series launches with an inaugural music festival at Masama Camp in Serowe on December 23, 2016. With a line-up headlined by South Africa’s musical heavy weight, Ringo Mandlingozi local artists are also top of the range. They include Amantle Brown, the MMP family, Scar, and A.T.I. Promoters of the event say they have timed the festival to a time when most people from the Central District will have a chance to attend the show. “The event not only promotes Serowe based entertainers but also accords various local entertainers and international ones an opportunity to showcase their talent and share their experiences about the entertainment industry,” said the promoters in a statement. They intend to have the festival as an annual event. The Born and Raised brand is promoted by Into Workspace (Pty) Ltd, a company owned and led by Batswana entrepreneurs.