Kgalagadi Breweries Limited’s (KBL) Reds Chill Sundays have become a hit among Gaborone revellers to both the young and the old. As it is summer the event, everyone come in their best summer clothes and as such making the event fashion savvy. They chill on the grass in beam bags while some use shawls just to relax in the cool atmosphere. The music played moves from slow jams in the afternoon when revellers enjoy the new Reds Apple, and is hyped up as the evening encroaches to enhance the dancing mood.
With an array of DJs that exchange the deck from afternoon through to the night, there is also a live performance that the revellers can get to enjoy. On January 15 hip hop legend Thato ‘Scar’ Matlhabaphiri performed live along with his band.
Marketing Manager for FEBS at KBL Kgomotso Garebakwena said they have come up with the sessions to promote the Reds Apple and are doing the chill sessions because it is usually suited for that other than the Red Vodka Lemon which is more suited for the live it up. “What we have created now is a session that has been running since beginning of December into end of January and initially the idea was to wind people up on a Sunday afternoon after a hectic weekend,” she said. The sessions, she said, are on trial basis and they will eventually have the day of the launch for the brand. “Our line is also never announced so that we are able to keep it as a surprise and the DJs that have come here have built a rapport,” she said.
She said they have had an astounding turn up where each and every week they have about 300 people attending apart from their guest of socialites who always come around to hang with them. Garebakwena said the campaign will be come to an end this January even though they have had a great run throughout the two months. She said that they will measure it after it finishes so as to also give space to the Reds Chillstep Sundays which will continue the brand as long as they are done. She said going forward people should not think that the fun would be over, but rather that they should go on and join Reds Chillstep Sundays. To be part of the Reds experience, one just needs to buy a 12 pack of Reds Apple 330ml and then just come and relax with Reds at the chill out session where they will enjoy unlimited supply of reds and Just Juice.