Fashion photography and creative visual arts in Botswana is one of the fastest vocations and helping in creating job opportunities for youth. SirNovax – a local photography and creative visual company which was founded by a 27-year-old Raymond Geofrey of Selibe-Phikwe – is making waves in the photography and creative industry. It started in 2012 and was officially launched in 2015. It has branded itself as one of the most promising companies in its niche. Geofrey said there are a lot of gaps to fill in the creative industry in Botswana as people who are in the industry are not given the recognition they deserve. “I am a photographer, creative director and a style narrator all in all. I love fashion – to me its life and my passion and telling local fashion stories through visuals is what motivates me to be a better creative artist and photographer,” he said. Geofrey, who holds an Interior Architectural Degree, said sometimes passion pushes one to do what they love – that is why he ended up being a fashion narrator despite the fact he is an architect and the two careers are not related at all.
Having been in the industry for five years, Geofrey wants to be an editor of American Vogue Botswana as he believes that he is the only photographer who is 100 percent into Fashion narratives and this gives him the platform to tell fashion stories presented in a digitalised manner that is relevant and current. “I really want to see a Vogue Botswana edition and me being part of it because that’s my dream as a fashion photographer and style narrator,” he said. SirNovaX has been getting a lot of positive feedback and aims to please its clientele by providing the best services in fashion photography and creative visual arts. “I am inspired and motivated by Joshua Kissi of Street Etiqutte because of his striking point of view when it gets to fashion and also Steven Onoja, who is a men’s wear blogger,” said Geofrey. He said his business has been facing challenges but he has been able to overcome them. “There is no financial support from the government and the private sector and that on its own is making my job very difficult. The other thing is that people like exploiting and don’t want to pay for the services I provide,” he said. Despite these challenges, Geofrey has advised young creative entrepreneurs to be bold and never give up on their dreams. He is working on a book and his jean capsule collection in collaboration with Oteng Lepere of Olep.