Wesbank

MSH mentors attend SA Fashion Week

SHARE   |   Tuesday, 11 April 2017   |   By Staff Writer
Rati Kefitlhile at the SA Fashion week Rati Kefitlhile at the SA Fashion week

Following the successful launch of the MSH Fashion Mentorship Programme in February, fashion mentors, Oratile Kefitlhile, the face of the Masa Fashion Show and GaTsh Fros, the local fashion duo known for their eclectic and vibrant style, have just returned from the prestigious SA Fashion Week. The 5-day fashion extravangaza took place from March 28 to April 1 at the Hyde Park Corner in Sandton, South Africa. Masa Square Hotel Sales and Marketing Manager, Neo Nkele said: “The tour was a great success. Our goal was to further promote Botswana’s creative industries to an extensive African market and to inspire our mentors to in return further mould their mentees as they prepare for the debut of their collections at the Masa Fashion Show in October. We took every opportunity to network, strengthen relationships with stakeholders in the South African market and gather fresh ideas for us to take back to the business, as we continue with the Mentorship Programme and prepare for the 2017 Masa Fashion Show.” Launched on 23 February 2017 under the theme ‘Working Together to Build Botswana’s Creative Industry’, the Masa Square Hotel Fashion Mentorship Programme entails the mentorship of 12 budding fashion designers by 12 accomplished designers from the local industry.

The programme was introduced following four consecutive years of the Masa Fashion Show held to great acclaim in the Botswana entertainment calendar. Attendance to the SA Fashion Week sought to sell this cross-industry initiative to stakeholders across the wider African creative community. “We believe such travels afford us the opportunity to sell our local talent and the unique Botswana experience to the world. We wish to thank our MSH Fashion Mentors for their continued support. They played a vital role in making this engagement a success that we will build from as our mentorship programme proceeds. We trust that this expedition will contribute to a greater awareness of Botswana’s fashion industry to a larger audience and more such strategic engagements are under consideration at the moment. Activities in the pipeline intended to  enrich the experience that our mentees will be exposed to, as they prepare their collections for the Masa Fashion Show in October.” Established in 1997, SA Fashion Week is the only business-to-business platform for fashion, footwear, accessory and jewellery designers to market their collections. SA Fashion Week showcases over 20 runway shows, launches, installations and social events for designers to connect with retailers, media, customers and VIP guests. This year’s show showcased collections from over 50 African grown designers. SA Fashion Week 2017 boasts of a wider directory of well over 100 designers specialising in men’s and women’s wear.