LoraLove Project – a woman-led business that is built to empower women with tangible results outcomes in brand personal strategy, brand monetisation and mastering personal finance will host a conference at the GICC on May 3, 2017. The Executive Director of the project Lerato Mabogoane-Aliu believes Africa has the resources and intelligence to build a sustainable continent across the markets and that is why they are campaigning to boost women’s role. “We want to play a role in building and supporting while providing the necessary tools and resources to women onto their road to successfully owned businesses,” she said. Aliu said international research has projected that by 2028 over 75% of consumer spending power will be on the hands of women, which implies that women will have more access and will be more empowered to do more. She said their experiences have taught them that numbers do not often express the reality of the situation and that is why the Africa Woman Ignite-Botswana. “This will be geared and aimed at giving women the opportunity to grow and be fully equipped to realise potential opportunities to create value for themselves and their communities,” she said. Aliu encouraged a diverse selection of women to attend this event from different industries and different sectors in Botswana. She said women who have decided to start businesses, who have been in business and those who want to find ways of growing their brands together with their businesses should also attend. She stimulated young people especially students to attend the event because they will be giving out a discount for students. “Having moved away from traditional event structures there will be an array of speakers from government, private business and other organisations who will impart their knowledge to the attendees,” she said.