Botswana has welcomed the launch of the first Madison shop in Game City Mall in Gaborone. Madison is an international brand that goes with the tagline ‘From the heart of New York’ because that is where it was founded. The shop is at the new Game City wing. It is known for the funky yet corporate shoes for ladies that do not want to look just normal at the office but rather a little bit different without the normal boring and dull colours. The man who brought the shop to Botswana is local entrepreneur, Calvin Nthekeng. He said they went into the idea after her wife always complained about lack of nice shoes in the local market. He said for the store to finally come out to be what it is was not an easy thing – it took them a long time to convince the brand owners to open a franchise in Botswana. “We are happy that we have finally brought Madison here and during the course of time we want to make sure that the brand is available all over Botswana,” he said. The Madison owner from Cape Town, South Africa Shane McCoy graced the launch of the store and disclosed how excited he was about his brand’s arrival in Botswana because they are aware that Batswana women do love fashion. He said they want to be a one stop shop that caters for all the needs of women in regard to classy high fashion and will include other products to also cater for men. The media launch that was an intimate affair that saw some lucky guests winning themselves pairs of Madison shoes through a raffle. The team promised that they will work with many Batswana to promote their brand because they believe that there is no better place to advertise the shoes than to put them in the women’s feet. The shoes price ranges between P500 and P1000.