Norma Tsara is a wife and mother to three girls. Most part of her professional life has been in advertising. She is a co-partner at The Dialogue Group and also head of the Advertising Communications Agencies.
DJ LEXY J: I’d like to know your relationship with music, when did the love begin? How far back can you remember?
TSARA: My relationship with music dates back to growing up surrounded by a father who loved music and sisters who were also quite musical. I remember long drives to various destinations where we would be singing as a choir. My Dad used to listen to the jazz greats, the Jimmy Swaggarts and the likes of Amadodana a se wesele. My love for music developed when I was in high school. Studying in Zimbabwe introduced me to dancehall, your Zimbabwean musicians such as Oliver Mtukudzi and Thomas Mapfumo. The R&B scene of the 90’s was also huge for me and I feel like that was the last of really great music. Music for me was always something in the back ground, an accompaniment.
DJ LEXY J: What kind of music do you love and how often do you indulge yourself?
TSARA: Right now I listen to mostly gospel music. I’m a huge fan of Hillsong and Jesus Culture. I also love listening to local music. Although I rarely get the chance to indulge myself because I am always fighting for the radio with the rest of the family, so often times I get to listen to what everyone else listens to. As I grow older I prefer more mellow music I find.
DJ LEXY J: How has music influenced your life over the years?
TSARA: Music has punctuated key moments in my life. It hasn’t been central to it, but has always played alongside it and I remember key moments.
DJ LEXY J: Does the music you listen to now differ from what you listened to growing up?
TSARA: Definitely. Growing up was about what’s good on the dance floor and what’s hip and happening. Now I’m about what lifts my spirits. I also feel like music holds a different kind of importance now. I love sharing music with my kids and having them sing along. It’s different from back in the day.
DJ LEXY J: Can you think of any particular music/song that you associate a memory, mood, or place with?
TSARA: Dancehall was part of my love for so long. And it was inevitable that it would be part of one of the most important days of my life. Strange as it may seem - my wedding song was “Love is Wicked” by Brick and Lace. And that just describes my husband and I and the relationship we have which is fun and play.
DJ LEXY J: What is your all-time favourite song(s)?
TSARA: Lil Vicious – Nica; Mad Cobra – Flex; and Khaled – Didi.
DJ LEXY J: Who is your all-time favourite artist, and why?
TSARA: Mary J Blige sings from the heart and has consistently produced good music over the years.
DJ LEXY J: What’s on your playlist and how do you choose the music that goes onto it?
TSARA: Luckily I have a partner who loves music. And he keeps my music fresh and up to date. So I have the latest local tracks - the Amantle Browns and Mpho Sebina’s. I also have the latest Nigerian hits. But my default music is Hillsong and most recently CRC music.
DJ LEXY J: So long, have yourself a super duper day!!
TSARA: Thanks Lexy, same to you.