D’S Damat – an exclusive men’s fashion store – has opened doors at Acacia Mall in Phakalane. The franchise is owned by none other than Callistus Phologolo – a leading fashion retailer. The shop caters for men who want suave, impeccable stylish apparels, both casual and formal – these are the kind that do not only wear clothes to cover their bodies but because they want to make a fashion statement. The store was officially launched by the Ambassador of Turkey to Botswana. A representative for the D’S Damat franchise said that they are happy with the journey that they have embarked on in Southern Africa, through their relationship with Phologolo from one and half years ago. He said when it started Phologolo was just buying stock, and they began working on this dream of setting up in southern Africa. The store in Botswana is the first to be opened in sub Saharan Africa while the Pretoria store will open soon. “We are excited about our new partners and I am proud of our family member Phologolo because this will definitely by no doubt the best men’s wear store in Botswana,” he said. He said they will give him all the necessary support to expand into more stores as they continue to make every man look good. Phologolo said it is amazing how the Botswana gentleman has also evolved over the years where dressing up is no longer about making suits for work but rather about looking good and feeling good as much as they are about the personal image. “This is the time for Botswana gentlemen to take their place not only as producers of diamonds or world athletes but rather as mentors of elegance and taste for the good life and everything that a hardworking man deserves,” he said. He said there is no need for them to travel abroad for bespoke designs.