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Khumo’s Stacci online fashion shop 

SHARE   |   Monday, 20 November 2017   |   By Ontametse Sugar
Khumo’s Stacci online fashion shop 

Though currently staying and working in Thailand, Khumo Seamogano was born and bred in Orapa, Botswana. She studied for a BSc Honours in Business Management in Malaysia before finding way to Thailand where she is now making her mark with her online fashion, décor and crafts shop. At first she was hired as an intern in an e-commerce company. “Everything was fast paced there. The internet era was just starting and for the first time I felt like I belonged somewhere and that is where I learnt the most,” she said. She was eventually hired permanently and appointed social media manager, content manager and a marketer. After a year she left the company to join an agency. Most of their clients were digital. It was the first time she was experiencing a managerial role and with most of her peers as her subordinates she was challenged to grow. Soon she was snapped by another company to be its online marketing manager; there it was all about fast fashion. She then started searching for more. Having a quirky fashion sense, and always conscious about her skin care regime and hair, motivated her to step out of her shell. “I needed to figure out what I really wanted in life and who I am and that is why I needed to step back. I registered my own company which was quite a hell of a process especially that I do not speak Thai,” she said. Her company started working in the northern part of Thailand where the people are very poor and are not recognised. 

With Thailand being one of the biggest exporters of textile, she knew that was the area to venture into. Her online store is called Stacii – a simple name for a typical girl next door and authentic. She is happy she started the business in Thailand because of its immediate success and is setting her sights on serving Africa as well. “Wherever I go I am carrying a piece of my being as a Motswana and I will never let that go, and there is no how I will do anything that does not contribute to my country and my continent,” she said. Seamogano said there have been challenges with stigma and stereotypes. She owns 88% of the company, having other two partners that share the remaining value at 10 % and 2% respectively. Seamogano is very content with what she is doing and believes that the only way to help empower people is by helping them empower themselves. Their company is creating a global platform for the individuals to connect with a global market while being able to nurture their craft. She said hopefully they will learn their way around the internet and is certain that this movement will continue to benefit many marginalised people in Africa. 

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