Marketing and Public Relations professional, Shadi Mmaleage Linchwe is Kwese TV Botswana Marketing and PR Manager. She was born and raised in Gaborone City though Kanye is where her roots are. She is joined with a Mokgatla wa Mochudi in holy matrimony and has been a daughter of Mochudi for almost seven years.
DJ LEXY J: I’d like to know your relationship with music, when did the love begin? How far back can you remember?
LINCHWE: Music has always been a part of my life from as far back as I can remember. So many memories from my childhood have a soundtrack, from the mellow sounds of David Sanborn to the bubble gum hits of Brenda Fassie. Certain songs evoke memories of places, people and moments that I like to relive, so my playlists are only understood by me! I will jump from R&B to Pop to Jazz to folk music in the space of 30 minutes. These memories stretch from my childhood to now.
DJ LEXY J: What kind of music do you love and how often do you indulge yourself?
LINCHWE: I love anything that moves me – it could move me emotionally or literally. I often like a song and then listen to the words. Some of my favourites have been influenced by the genius song writing, poetic lyrics put to music. My taste ranges from Motown to Afrojazz to Pop. It really depends on my mood and the occasion. I try to indulge daily – music calms me and sometimes it’s what I need after an intense day. However, time limits and I only get to indulge on weekends.
DJ LEXY J: How has music influenced your life over the years?
LINCHWE: Music has gotten me through some tough times and made them a little more bearable, and has also made the good times even better. Music has given me an opportunity to make life-long friends. We connected through the love of similar music.
DJ LEXY J: Does the music you listen to now differ from what you listened to growing up?
LINCHWE: It has not changed that much. I have added more music as I have gotten older. I still go back and listen to some favourites of mine. My taste has remained the same, with a few new hits now. I now hear songs that used to light up the dance floor, now referred to as ‘old school’ or even worse they are being sampled by newer artists. It’s refreshing to see the younger generation take on classics that had an impact on me growing up as well. Surprisingly, my children know all the new stuff and I sometimes discover new music through them.
DJ LEXY J: Can you think of any particular music/song that you associate a memory, mood, or place with?
LINCHWE: I remember during the festive season when we were children, there was always a song that was the song of the year and somehow Brenda Fassie had that market cornered in the 80s and 90s. It was always a toss-up between her and Yvonne Chaka Chaka. Those were the times of joy and celebrations. Whatever was happening during the year didn’t matter and family and friends would be together. Some of my best childhood memories were made then.
DJ LEXY J: What is your all-time favourite song(s)?
LINCHWE: Mary J Blige – Everything; Gladys Knight & The Pips – Midnight Train to Georgia; Han C – Se Ileng. *Disclaimer - If you ask me the same question tomorrow, you may get a different answer – my mood dictates my choices.
DJ LEXY J: Who is your all-time favourite artist, and why?
LINCHWE: Gosh this is a hard one. I have so many favourites at different times in my life. I have always loved EVERYTHING that has Raphael Saadiq’s involvement.
DJ LEXY J: What’s on your playlist and how do you choose the music that goes onto it?
LINCHWE: I have several playlists and they have crazy titles like ‘Getting dressed to go out’, ‘Rainy long drives’ etc. I choose the music according to purpose. I hardly organise by genre, maybe by decade but I will skip from one genre to another quite easily. It annoys most people, but that is how I am….Lol!!
DJ LEXY J: So long, have yourself a super duper day!!
LINCHWE: Thank you Lexy J.