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What is wrong with fashion today?

SHARE   |   Monday, 18 June 2018   |   By Rorisang Ndlovu
What is wrong with fashion today?

No industry is perfect as each sector; division and department face various challenges every day. Whatever product or service you create and provide on this planet is a cost for everyone – from the CEO, manufacturers, customers and environment.

Every day we are less cautious about what we decide to make and supply especially in the fashion industry. As long as it’s popular and selling then it is fine.  When a unit does not sell or a service is under used then that is when we are more conscious about it. Mass production and social media has bastardized a lot of aspects of the fashion world. Just because we are in a position to make and create almost everything and anything does not mean we have to.

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Today everyone is a photographer, stylist; designer, creative director, makeup artist or an influencer as these are the most popular and ideal jobs for the youth and this causes many problems. The jobs listed depend most on one’s artistic abilities and what is popular is not necessarily artistic nor of good quality. The biggest problem is caused for the real artists and designers as the market become saturated with mediocre and cheap products at very rapid rates and the truth of one’s work goes unnoticed, this why they need constant reinforcement of popular public figures. Function and quality are less regulated and popularity is the least.

The protagonist of fashion today has completely changed in the last 5 years. It is no longer of the artist or designer, but the wearer, the spectator. Everything just needs to look good enough for a show as we are constantly documenting ourselves,  doesn’t matter the story behind the creation nor the item itself, but the fame of your brand name.

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In the next 5 years you will find that the popular population of the fashion industry is artistically bankrupt. People will not be able to keep up as spectators and customers demand more for less each day. The audience will become exhausted and this is when the next protagonist is introduced. 



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