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GIMC 2018

SHARE   |   Tuesday, 07 August 2018   |   By Ricardo Kanono
Mpho Sebina and Musiq Soulchild Mpho Sebina and Musiq Soulchild

Preparations for Gaborone International Music and Culture Week (GIMC) 2018 which is on its 5th anniversary are progressing well, all artists and venues have been booked, and suppliers have been engaged, says the organiser Thapelo Fish Pabalinga, the Founder of Leapfrog Advertising.

"We have put together the strongest line up since inception and can't wait to host the likes of MUSIQ SOULCHILD, Mpho Sebina, Vee, Sereetsi and The Natives just to mention a few. The mood in the GIMC family is upbeat, everyone is pulling together to put together the best experience the entire week," he boasts, proudly.

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Asked about the evolution of GIMC concept and what the future holds for the weeklong entertainment extravaganza, Pabalinga says GIMC has grown tremendously over the last five years. "We have been able to grow into new niche markets, attracted non-traditional sponsors. GIMC has also grown to become not just a big event in Botswana but throughout the region. It's humbling to see how many top local and international artists value performing on the GIMC stages," he says.

Pabalinga says safety and security of attendants of GIMC 2018 will be a top priority as with all other years. He reiterated that they have gone on a public drive to also teach attendants of the festival to bring their best behaviour to the events as they have picked from previous events that a few rogue elements attend with a sole intention of disturbing peace. "We have forged stronger ties and support from the police who will be visible in high numbers at all venues," he promised.

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GIMC has grown from strength to strength since inception and it is an event to look forward to as it provides a wide array of talent and shows to select from. Even more heart-warming, Pabalinga says, is that: "The value chain established by the festival has also grown well to a point where we can comfortably say we do have a positive impact on the greater Gaborone economy when GIMC happens".

GIMC is envisaged to eventually stake its claim amongst the world’s best music event in the world just as similar to the other known popular ones. The world-over capital cities have iconic annual events that bring people from different cultural backgrounds together. These iconic events have become synonymous with the cities and countries that host them. Some of the notable events regionally are: • Cape Town Jazz festival in South Africa, • Bush Festival in Swaziland, • Macufe Arts Festival in Bloemfontein, South Africa. Internationally the list is includes • London Jazz festival in the UK, • New York Arts Festival in USA, • Woodstock in USA, • Glastonbury Festival in the UK, • North Sea jazz festival in Toronto, Canada, and • Carnival in Rio de Janeiro, Brazil

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GIMC was launched as a brainchild of Leapfrog Advertising in August 2014. This unique concept introduced for the first time in Botswana is characterised by a week of festivities ranging from Choral music show, Poetry, Comedy, Culture night, Jazz Festival, Artists Workshop, International Music show, fashion and a Champagne Picnic among others. The event has attracted both local and international media as well as artists from all over the world. GIMC boast of having hosted legendary artists like Jonathan Butler, Kirk Whalum, Zahara, Judith Sephuma, Black Coffee, Dj Fresh, Skizo, Cassper Nyovest, Mafikizolo, Jay Prayzah (Zimbabwe) , Mr IBU (Nigeria), Salvador (Uganda), Gareth Cliff just to mention a few.

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The 2018 show which will be the 5th anniversary will see the likes of Musiq Soul child (USA), Master KG, Nasty C, Somizi, Lady Zamar, Sjava, Prince Kaybee, Vee, KTM Choir, Tips Shampooniza grace the weeks activities. GIMC has been hailed as one of the biggest music and culture festivals in Africa, drawing crowds from all over the continent. This year’s event theme is: Celebrate diversity, Celebrate with GIMC.



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