Rittah Abbey Chuma’s designs are master pieces that leave many in awe. Her aim is simple – to capture attention and she thrives at it more so when those wearing her clothes feel special.
To her, having a nice outfit that fits well is not enough, someone should be able to see the craft that went into creating the product and wonder if it was indeed handmade.
“I always make outfits that look well and I love the fact that when my clients have the clothes I made on, they always come back with how happy they are because of the attention that they got and that makes me happy because my aim is to make outfits that communicate,” she said.
She started designing in 2006 and since then it has been pure bliss.
Before then she had attempted to enrol for accounting studies but then realised she loved fashion more; hence switched courses to study fashion. Soon she was designing wedding outfits and has never looked back
Her mum has always been her inspiration. She is happy that she is able to do what she loves, and knows that there is more than she can achieve in any global stage. She is among the few local designers to have dressed people for the fashion studded Durban July – a horse racing fashion extravaganza that takes place in Durban South Africa annually. .
“I am a fashion designer who loves seeing smiles on the people we dress. I keep up to date with the latest fashion trends. Our clients are therefore never behind in fashion. I established Rit-ac Collections in 2006 and through this brand we are putting smiles on people daily,” she said.
Besides her creativity, she has an eye for detail, strong visualisation and a competitive spirit, which have propelled in her growth path. She intends to have fashion house and a training school to design exquisite attires but also inspire trends and generations to come.