The Masa Square Hotel Fashion Show and Mentorship Programme 2018 came to a thrilling finale on October 20, 2018 to much acclaim. The show, which was part of the MSH Fashion Mentorship Programme, saw seven seasoned designers and seven up-and-coming fashion designers showcase their couture designs to Gaborone’s fashion elite.
The hotel hosted a one-of-a kind international experience that saw the Masa Piazza transformed into a spectacular tech-inspired runway, collaborating for the second year with the incomparable Jan Malan of Umzingeli Productions, the official fashion show producer behind the night’s outstanding set up. Keeping with the theme “Fashion in the Digital Age,” creativity and innovation were clear elements in bringing the night together.
MSH General Manager, Greg Soutter, said: “This year’s theme, “Fashion in the Digital Age” is a truly exciting concept which we hope will drive more conversations around today. As a business-first hotel, we are passionate about doing business in the digital age because today’s consumer is exceptionally tech-savvy. How fitting a theme, when considering potential innovation, job creation and diversification and growth of Botswana’s fashion and textile industry and of course the economy. As Masa Square Hotel, we realise the impact that this platform has in growing the fashion and textile industry, while at the same time empowering Botswana’s youth. Through our mentorship program, introduced in 2017, we are giving aspiring designers the opportunity to work with, and learn from professional designers.”
Acting Permanent Secretary in the Ministry of Youth Empowerment, Sport and Culture Development, Peter Mongwaketse said: “It warms my heart and excites me to see the youth of our country actively taking a stand to weave their own destinies. The implementation of a more digitally led business structures will bring about new career opportunities and enhance the skills base in our beloved Botswana. This is an exciting time for our youth to take our country to greater heights by seizing the opportunity to showcase their talents and shake things up. The fashion and textile industry is one that is a key player in driving our economy. The Masa Fashion Show and Mentorship Programme has become an evidently renowned hub for celebrating this important sector of our economy and our youth”.
The hotel once again committed to collaborating with various stakeholders in the Botswana creative industry in order to see the designers showcase their crafts. Masa Square Hotel partnered with a number of brands who believed in their vision. This included: Ngwao Brand Architects and Audiotech (sound and technical direction); Madison (provision of foot wear); Fine Brands (welcome beverages); MAC Cosmetics (make-up); Hair Essential (Hair); White Label Fragrances (provided fragrance testing on the day); Woolworths (mentee prize worth P30 000); FT Photography; Mokolodi Nature Reserve; Limkokwing University (students participating in the show); Timba Trading (material vouchers worth P750 to all mentees, Kara Kele, Lightbox photo booth, Bona Outdoor Advertising, La Vie en Rose and 3G Mobile.