The next edition of Botswana’s greatest music showcase – Yarona FM Music Awards (YAMAs) – is set to be more than just about music accolades, hype, fan-fare, fashion and lifestyle. Retro 5, the 2019 event theme is about exploring artists’ personal brand trademarks for growth in the home market and beyond.
Over the years, YAMAs have pulled all stops and played a meaningful role in the development of vibrant and commercially viable industry, in what has been coined ‘the event of the year.'
For 2019, King B, Botswana and Yaraona FM’s Famous Brunch sensation, and Queen B – South African global brands’ ‘magnate’ and socialite will host the night of glamour. It is expected to draw local and regional artists to the much awaited music showcase at the GICC on the 2nd of February 2019. Over and beyond well-choreographed scenes and polished performances, there will be a twist. Internationally acclaimed artists will work behind the scenes in empowerment workshops for skills transfer with Botswana’s artists.
“Retro 5 is about reflection and rebirth. We realise that there is life beyond the stage. Before the last spotlight goes off or the prime days come to an end, artists have to identify and categorise opportunities at their disposal for further growth and personal development. Through the 2019 YAMAs we are rolling out a springboard for growth beyond our artists current exposure. It’s about expanding their current networks, commercialising them and being exposed to personal growth strategies, amongst other plans. By sharing ideas with artists in these strategic platforms and workshops, artists who have achieved this internationally, we begin to make a difference beyond the awards,” says Kelly Ramputswana Yarona FM Station Manager.
She emphasised that over the years the YAMAs have contributed and supported local music entrepreneurship and the industry at large. “Running workshops for regional, internationally-acclaimed and local artists to interact in the ideas exchange workshops will help expose both local and international artists on the length, breadth and strength of diversity when designing personal brand architecture, increasing fan base and having a sustainable business for growth and exposure in the music industry.”
This year ATI walked away with three awards being; best single hip/hop Motswako, best single male and Song of the Year while Bouncy C won best single female and best R&B song award.
There are 18 categories for the 2019 YAMAs. They vary from song of the year to people’s choice/artist of the year. Yarona FM will be celebrating almost two decades of air play and having been the first private commercial radio station in Botswana. The voting lines are officially open. A list of nominees and their voting codes can be found on Yarona FM social media.