When it debuted in 2016, Born and Raised festival held in Serowe was declared a flop as it failed to attract many people while a poor sound system worsened the situation.
South African artist who head-lined the show, Ringo Madlingozi even apologised to the few revelers who graced the show for the poor sound system.
In 2017, the organisers retooled it, and returned with a plan that soon led to its rise as the pre-eminent music festival in the Serowe and one of the most sought-after festivals in the country. Held at Serowe Sports Complex on December 23, 2018, B&R attracted multitudes across the country.
The highlight of the night was the mesmerising performance by the eclectic ATI who had everyone on their dancing feet. DJ Ganyani’s hold on the decks was equal to the occasion.
Culture Spears also proved that they are still a force to reckon with despite the challenges they went through in the past as they left revelers in awe with their splendid performance.
One of the things that the organisers of the show can do in future is to have more stalls for food and drinks; thus empowering the Small Medium and Micro Enterprises (SMME) as there were only two stalls that sold only drinks.