Creatives’ exhibition

SHARE   |   Wednesday, 08 May 2019   |   By Ricardo Kanono
Neo Ramosamo Neo Ramosamo

The second annual Botswana Content Producers Exhibition will take place at Molapo Stanbic Piazza on May 23rd from 9am to 7 pm.

Botswana Content Producers Exhibition aims to be Botswana’s biggest annual event that shines light on the country’s creative industry with the aim of sparking partnerships and relationships with industry leaders in order to unlock our industry’s true potential and eventually turn it into a sustainable job creator and a sector that significantly improves the country’s economy.

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This is the second instalment for the event after a re-brand from The Botswana TV Content Producers Exhibition held last year in January.

“For this year’s event going forth we seek to cater for all involved in the creative industry. Our theme for this year is ‘Telling the Botswana story globally’ and our Title Sponsor for this year is BOFINET,” said project coordinator, Neo Ramosamo.

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The event will bring together different players from the creative industry ranging from performing artists, visual artists, comedians, Fashion Designers, TV Content producers, Writers, poets, Voice-Over Artists, DJ’s and many more.

The event also brings content buyers, distributers and media outlets together and also gives them an opportunity to buy/collect content from local producers. Some of the featured players include Radio Stations, TV Stations, Record Labels, Fashion Chain Stores, Art Collectors, Social Influencers and many more.

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It also aims to attract the corporates like CIPA, COSBOTS, HRDC, BOFINET, Ministry Of Tourism, Ministry Of Youth Empowerment, Sports, Arts and Culture Development that are directly involved with the sector.

Ramosamo says Botswana creative industry can grow and generate massive employment for most. 

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“Creative and film in Botswana can solve the economic diversification challenge that has been troubling us for a long time if we just aimed to attract/get 1% of the global money available globally. Programmes like IDOLS, Big Brother and America’s got Talent can actually run the Botswana economy with our current budget of P59 billion.  The Beauty industry can create jobs and we can create a very reasonable tourism sector after all we have proved it with Emma, Mpule and Kaone (and we have the most beautiful women in the world),” Ramosamo said.  

Internationally, official statistics published by the UK’s Department for Digital, Culture, Media and Sport reveal that the UK’s creative Industries, which include the film, television and music industries, are now worth £268 billion. In 2012 the sectors accounted for 1.68 million jobs the UK alone and this was 5.6 per cent of UK jobs.

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The Nigerian film industry, also known as “Nollywood,” produces about 50 movies per week, second only to India’s Bollywood and ahead of Hollywood. Although its revenues trail those of Bollywood or Hollywood at the global box office ($1.6 billion and $9.8 billion in 2012, respectively), officially Nollywoods till generates, on average, $600 million annually for the Nigerian economy, with most of these receipts coming from the African diaspora.

Regionally, South Africa did its first cultural and creative industries mapping study in 2014, it showed that the industries had created between 162,809 and 192,410 jobs, about 1.08% to 1.28% of employment in the country, and that they contribute 2.9% to GDP. 



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