Stylish masks in demand

SHARE   |   Monday, 04 May 2020   |   By Joseph Kgamanyane
Stylish masks in demand

The use of stylish cloth face masks by the general public has increased rapidly following a recommendation by government for people to start wearing them when they are in public spaces to help curb the spread of corona-virus.

Centers for Disease Control and Prevention (CDC) also recommends wearing cloth face coverings to slow the spread of covid-19 in public settings where other social distancing measures are difficult to maintain (e.g., grocery stores and pharmacies), especially in areas of significant community-based transmission.

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CDC also advises for the use of simple cloth face coverings to slow the spread of the virus and help people who may have the virus but not knowing from transmitting it to others.

Local fashion and lifestyle retailer, Urban Souls Apparel this week encountered a high demand for the stylish masks after the announcement that they will donate a thousand of them to government in support to combat the covid-19 pandemic. A number of customers have since shown interest to buy the attractive masks.

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“Our customers are already excited about the masks.Their response on social media is amazing as they are asking if the masks will also be sold to the general public. The customers will however have to bare with us for a little while because our focus for now is to assist front-line workers,” Urban Souls Apparel Managing Director Molefi Nkwete told The Patriot Lifestyle.

Nkwete says they will definitely after donating to government trade some for their demanding customers. “We exist because of our customers so if they want a product we are left without an option but have to accede to their demands,” Nkwete promised.

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Other than the stylish design the urban soul logo seem to have also caught the eye of customers and Nkwete explains that they decided to brand the masks because they knew that it will help reach a wider market. “ the idea is that whatever is it that we design we make sure that it always resonates with the customer,” he stressed.

Nkwete says knowing that the need to wear cloth masks will still continue post covid-19 they then decided to come up with something that is sustainable and will be reusable after applying disinfection.

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Meanwhile the CDC has recommended for surgical masks or N-95 respirators to continue being reserved for health care workers and other medical first responders.



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