Last week, Brand Botswana and the Department of Immigration and Citizenship unveiled the newly designed immigration stamp. The stamp includes the pride mark which will be used at all Botswana ports of entry.
This new endeavour is part of a greater effort to improve and energise the country’s service provision to travellers. In addition to the stamp, Brand Botswana has also been conducting training workshops which aim to bring the values and principles embodied in the pride mark alive to immigration personnel and improve their overall customer service as they interact with people coming in and out of the country.
The main ports of entry, namely; Sir Seretse Khama International Airport, Francistown, Maun and Kasane Airports as well as the Tlokweng Border post will be branded with vibrant imagery that depicts different aspects of Botswana.
“The new stamp is an innovative approach which utilises the national pride mark to imaginatively brand the passports of visitors. The goal behind these initiatives is to welcome the outside world to experience the country’s great qualities and allow Batswana to celebrate them” stated Minister of Labour and Home Affairs, Edwin Batshu.
“Our immigration personnel are the faces of the country and it is important to ensure that they remain motivated and provide visitors and citizens with a welcoming environment. Globally, Botswana ranks favourably in regards to attracting foreign direct investment, so as potential investors enter our borders we want to make sure they are greeted with quality service” explained Minister of Trade and Industry, Dorcas Makgato-Malesu.