Leader of Botswana Democratic Party (BDP) Ian Khama is currently being coached on what to say at politically rallies, The Patriot on Sunday has learnt.
According to sources within the ruling party, after the Maun rally gaffe in which President Khama is said to have angered Batawana by saying that he is looking after Tawana Moremi’s children, the Israeli company engaged by the party has stepped in to help him.
The BDP has engaged Timor Consulting to help them win the elections. During the Maun rally, Khama and Campaign manager Alec Seametso took a swipe at Tawana for failing to maintain his family and always being drunk.
In their website, the company states that they are known for their creative approach and ability to conduct successful campaigns in a challenging environment. When addressing a rally in Old Naledi on Friday, President Khama was seen putting on earphones and taking notes while other speakers were addressing the people.
He only removed one from the ear when the national campaign manager, Seametso was speaking but kept on taking notes. Addressing the residents of Gaborone South, Khama appealed to people’s emotions by asking them questions.
“It is up to you to ensure that our projects and programmes are continued and improved so that we elevate your lives but you want them to be stopped and you go back to abject poverty vote for opposition parties,” said Khama to ululations.
Khama’s message was clear; it was designed for Old Naledi people who are mostly living in abject poverty and currently rely on poverty eradication projects.
Campaign manager, Seametso also brought a new style of addressing people as he kept on moving around as he addressed the residents and engaging them through songs.
He sang one of the songs popular among the Umbrella for Democratic Change (UDC), ‘Morena o ba etele, bana ba lefifi’ which was mostly loved by the late Gomolemo Motswaledi. The crowd joined him.
Seametso - with his hat shaped like that of a tsotsi, a dress code that is common in Old Naledi - used street lingo to drive his point home. His speech and that of President Khama were similar and it was clear they were coached by one person on what to say at the rally, though Seametso was more militant.