Something big and revolutionary is expected to hit the local insurance industry at the end of May 2017 courtesy of Alpha Direct Insurance Company. Though the company officials are tight lipped about the nature of product to be unveiled, this publication has been informed that a big launch will be held on the 27th May 2017. Currently Alpha Direct is running pre-launch campaigns termed Get400. Alpha Direct’s Chief Operations Officer Arjun Iyer said they cannot disclose details on the campaign yet, adding that such will remain a top secret until the launch on 27 May 2017. “What I can say is that it is something big and revolutionary that is coming. It is something that has never been done in the country and brings in innovation to the insurance sector,” he said. Iyer revealed that only five employees at Alpha Direct know the details. This, however, has not deterred Batswana from taking part in the prelaunch campaign which has gone viral in social media. The prelaunch Get400 campaign is a competition in which people stand a chance to win themselves P400. Iyer said people only need to do is take a photo of themselves holding P400 and post it on Facebook using tags such as #Get400 and #alpha direct. He called on Batswana to continue taking part in the competition, saying there is a winner announced every week with until the final launch. Asked how winners are chosen Iyer said they look at two mediums. “First of all we look at the exposure that the post has got. This means how many people have liked it and the number of times it has been shared. Secondly, we look at innovativeness when taking the photos,” said Iyer. It looks like the secrecy is working for Alpha Direct as many people are now eagerly waiting for the launch that is expected to be game changing, according to Iyer. One of the winners Clara Ntsimane said even after winning she is yet to know what the campaign is all about. Ntsimane said she is awaiting the launch to find out. “When I saw the advert on Facebook I just entered for the money really because the details were not clear so I am still waiting to find out what it is all about,” said Ntsimane.