The Patriot on Sunday recently launched a Northern Edition of the publication to enhance ‘conversation, debate and understanding among communities’ in the northern part of the country. Managing Editor, Mpho Dibeela, said the reason behind the move is the recognition that consumers in those areas require an enhanced service. “We are responding to a need from our readers, leaders and the business community in those areas to ensure that they are well covered and not only fed news from other parts of the country while their issues are barely given prominence. The one- story fits all approach is not fair to those communities and hence this is our way of ensuring that we give people news that are relevant to them,” he said, noting that since launching the first Northern Edition on May 21, 2017 the response has been positive. “Soon we trust that businesses will come on board to ensure that we improve our product as we offer them a relevant platform to reach out to this key market. We are privileged to have hard working correspondents in this area who are continuing to showcase our brand through exciting balanced and fair news reportage. Our sales have started to improve,” he said. The northern edition covers key towns of Francistown, Selibe-Phikwe, Maun, Kasane and surrounding areas.