A new water purifying technology has been launched in Botswana and is expected to help in areas where the water is not suitable for human consumption. Local businessman Meshack Baoleki has partnered with a USA company to supply Cleansip straw – a new innovation by a Canadian company. According to Baoleki, the Cleansip straw which is also called LifeStraw is a low-cost water purification tool with a life time of 700 litres – approximately one year of water consumption for one person. “It is the world’s smallest water filter in a straw (small enough to fit in your pocket) and reduces contaminants in water for up to six months,” he said. The straw's powerful purification pipe removes 99.9999 per cent of water-borne bacteria plus many other parasites, including E-coli, campylobacter, vibrio cholerae, pseudomonas aeruginosa, shigella and salmonella. He said that their aim is to supply the straw for free to marginalised communities where it is difficult to get clean water, especially in the Boteti and Ngamiland areas. “Our target is schools and clinics as we believe the straw can bring positive change to the life of those communities,” said Baoleki, adding that they have been laboratory tested by scientists in the USA, Canada and Malaysia. He said they are planning to partner with government to ensure the Cleansip reaches to those who need them. He said that they will be supplying them to retail shops, restaurants and hotels. In 2005 it was named Best Invention by Time Magazine and Invention of the Century by Gizmag, and in 2006 it was heralded by the New York Times as 'a water purifier that could save lives'. Forbes Magazine called it 'one of the 10 things that will change the way we live'.