Over the past three years the relationship between Botswana Premier League (BPL) and Mascom Wireless, who are sponsors of the Mascom Top 8 competition, has proved to be a thriving one. The partnership was this week extended by two more seasons with an option of a third season at the end of the term.
Eventhough the price money for the winner stays at P1 million, the new deal will see other teams smiling all the way to the bank with increased price money. The teams will also have their travelling packages for each game increased to cover the travel costs to honour the games. The football and technical individual category awards will be reviewed and increased.
The new deal has been welcomed by Botswana Football Association president Tebogo Sebego, who could not hide his excitement. Sebego is happy that the competition continues to help local teams grow. He said at the moment most local teams are trying to turn commercial and partnerships such as these could go a long way in helping them achieve their objectives. He, therefore, called on more companies to do what Mascom is doing to help in the industrialisation of local football.
Sebego urged local teams to help protect the good marriage between BPL and Mascom for good things to continue. “It is us the teams who can continue to show our sponsors that there is value for the money they pumping into football. We should protect this good relationship between us and the sponsors for them to keep helping us to grow,” pleaded Sebego.
Since Mascom started sponsoring the Top 8 tournament it has seen growth every season with both teams and supporters having keen interest in it. It has been dumped ‘Tse di Tona’, which Sebego says is because only the elite teams play in the tournament. This year after fruitful negotiations between Mascom and BPL a new deal was signed to take the tournament to new heights.
Mascom Chief Executive Officer Jose Couceiro said renewing the sponsorship contract for Mascom Top 8 has been a very easy task because of the good relationship they have with BPL. Couceiro said when they first started sponsoring the tournament they wanted to get Mascom brand to Batswana.
Having achieved the objectives they set themselves in the beginning, the sponsor now has new objectives for the coming two seasons. Couceiro explained that they are now looking at completing a comprehensive community outreach programme from which the community will also benefit. The CEO acknowledged the need to support the teams’ long term sponsors. In the past only the logo of tournament sponsors was allowed on the team’s T-shirts.
However, the new sponsorship deal now allows teams to display logos of their long term sponsors on their competition jerseys as well as at the stadia. “The same is extended also to the BPL,” added Couceiro. Sebego applauded the move, saying it will go a long way in the development of football locally. The BFA boss said football has always proved to be promote friendship and love and this is exactly what Mascom is working towards.
This year’s Mascom Top 8 quarterfinal first round will start on the 30th October 2014 with the game featuring defending champions BDF XI against Police XI at Molepolole Sports Complex. Township Rollers will battle it out with Top 8 new entrants Motlakase Power Dynamo on 31st October 2014 at Serowe Sports Complex. On Saturday 1st November in Selebi Phikwe FC Satmos will welcome Gaborone United while on Sunday still in Phikwe Nico United will take on Mochudi Centre Chiefs.