BPL, BTC in P39 m sponsorship deal

SHARE   |   Wednesday, 06 September 2017   |   By Othusitse Tlhobogang
BPL, BTC in P39 m sponsorship deal

Botswana Premier League (BPL) and Botswana Telecommunications Corporation (BTC) have finally ended speculations surrounding their partnership when they announced a new sponsorship deal on Wednesday. The two parties have entered a three-year sponsorship deal worth at P39million. This is a 30 % increase from the previous sponsorship deal that elapsed at the end of the last season. Speaking at the launch of the sponsorship, BTC General Manager – Marketing Pilot Yane said the new deal is as a result of the significant partnership the two parties have had. Yane said the partnership has seen great growth over the years. “There has been great improvement in the quality of football and professionalism during the years we have been together,” said Yane, adding that they are looking for further improvements in the coming seasons. Yane said as BTC they look forward to great three years of football. BTC has been in partnership with BPL for the past nine years. Yane said the new sponsorship deal will see BTC pooping out P13 million each season. The new sponsorship will also see the start of the BTC Charity cup spectacular.        

BPL board Chairman Rapula Okaile thanked BTC for the generous sponsorship. Okaile promised the sponsors a very exciting season as the teams are ready for the games to begin. He also called on the teams to show accountability with the monthly grants given to them. “Clubs have to be able to account for the money as this will give the sponsor confidence that the money is used well,” said Okaile.  

The BPL season opener is due on September 23rd when the sponsorship deal will be signed in Francistown before the Township Rollers/Tafic encounter. The final fixtures for this season are expected to be out on the 8th September 2017. Both parties (BTC & BPL) could not be drawn into disclosing the finer details of the sponsorship deal. Most football lovers and teams are looking with a keen interest at the deal to find out if there will be an increase in price money or the teams’ monthly grants. BPL acting CEO Thabo Ntshinogang said the finer details will only be revealed in Francistown during the launch of the league. However, Okaile might have spilled the beans at the sponsorship launch as he thanked BTC for having recognised the teams’ cries concerning the monthly grants. He said this before calling on the clubs to be accountable with the money given to them by the sponsor. BTC Premiership teams have always called for the increment of their monthly grants saying they are very low.