Hardly a week after announcing a multi-million pula sponsorship deal for Mascom Top 8, the company this week announced a P233 000 sponsorship for the Mascom Cycling Challenge. The sponsorship has seen an increment of P33 000 form last year’s P185 000. The Mascom Cycling Challenge, which will be held on 3rd December 2017, started in 2015 through a partnership with Tsela Rides Cycling Club. Since this partnership started three years ago, the challenge has seen a tremendous growth. The organisers are looking to further grow the event as it continues to provide a platform for cyclists to improve their skills. Speaking at the launch of the 2017 Mascom Cycling Challenge on Thursday Mascom Chief Commercial Officer Onkutule Masima said sport continues to contribute towards improving the lives of Batswana. Masima said it is because of this that Mascom has taken an initiative to give back to Batswana through sport. He said sport has the ability to bring peace by cutting through cultural barriers as well as creating overnight heroes. “We are a family of sport and we pride ourselves in many sporting activities we are involved in,” said Masima. Mascom has over the years been involved in an array of sport sponsorships in the country in an effort to contribute to the betterment of the lives of Batswana. Some of these include football, netball, motorsport, athletics, horse-racing, chess, basketball and boxing.
The Mascom Cycling Challenge is expected to attract about 300 riders this year as compared to the 197 participants it attracted in 2016. Masima said as the title sponsors, their mandate is to see the participation of this race grow each year to reach more people. “We want this challenge to provide a platform for riders at different levels professionalism to test themselves against each other,” said Masima. The 2017 edition of Mascom Cycling Challenge will have three racing categories which include the 110km race which is the main race for experienced cyclists. The 60 km race will be targeting intermediate riders and finally the 30km fun ride for beginners. The organisers promised an improved challenge this year with the introduction of something new. Masima revealed that the podium finishers will all win a yellow jersey as an added initiative for the participants.